Investors

The market is real.
The platform is being built.

DD+ women represent an estimated 35-40% of the adult female population. They are the most financially penalised and least served segment in fashion retail. The most specialist brand in this space was acquired for $61M with no technology layer. Fiiera Intelligence Inc. is building the technology layer.

What Is Fiiera

Two businesses.
One flywheel.

1
FiieraTMFit & discovery
You
Your profile
Your fits
Your voice
2
Fiiera
IntelligenceTMFirst-party data

The platform generates the data. The data sharpens the platform and deepens the moat.
Every woman who joins makes both sides stronger.

1
Side one
FiieraTM · the consumer platform

Fit-first discovery, curation and commerce for the DD+ market, designed from professional fitting expertise and lived experience. The place busty women shop, review and belong, built around a problem the industry has ignored for decades.

See the consumer experience →
2
Side two
Fiiera IntelligenceTM · the data company

Proprietary behavioural and attitudinal first-party data on an audience the industry has never measured properly. Consent-based profiles, fit outcomes and demand signals that exist nowhere else, and cannot be bought, scraped or shortcut. The full commercial model is covered in the deck.

Request a Deck →
Market Signal

The numbers speak for themselves.

14x
G cup is searched 14x more than DD cup globally, yet most brands stop at G or below
Google Keyword Planner, 2024
70-85%
of women are wearing the wrong bra size, because the industry never gave them the right tools to find it
Wood et al., "Breast size, bra fit and thoracic pain," PMC 2008 / professional fitting industry data
$61M
paid for the most specialist DD+ brand in the UK, with no technology layer. The opportunity is wide open
Bravissimo acquisition, 2023
The Founder

Product expertise. Technology background. Lived experience.

Fiiera is founded by Ejiro, a product leader with years of experience building at scale in big tech and the ads industry, a professionally trained DD+ lingerie fitter, and a DD+ woman who has spent a lifetime navigating a market that was not designed for her. The product expertise, the technology background, and the lived experience are all in the same founder.

Trained DD+ Fitter Product Leader, Big Tech Performance Advertising Based in Toronto
The Platform

First-party data that does not exist anywhere else.

Fiiera is a fit and discovery platform for DD+ women, backed by first-party behavioural data that does not currently exist anywhere else in the market. We are pre-revenue and pre-launch, currently building the product and growing our research community.

We do not publish our financials or roadmap publicly. If you are an investor interested in fashion technology, first-party data, and an underserved consumer segment with documented unmet demand, we would like to talk.

Request a Deck

Request a Deck →

Email investors@fiiera.com with a brief introduction. We will follow up directly.

Power in numbers.

Creator Portal
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Creator Portal: Confidential

The rules just changed. Here's why that matters.

You have spent years building an audience. You know what your community responds to. But the platforms that connected you to them are being restructured, and not in your favour. This is what is happening, why it matters for busty women creators specifically, and what Fiiera is building in response.
The Platform Shift
The channels that built your business are breaking.

Three structural changes are happening simultaneously, at Google, Meta, and across the affiliate commerce landscape. Each one reduces the reach of organic content and the value of the cookie-based affiliate model that most creators depend on.

Google
AI Mode is now the default
AI Overviews appear on 57% of high-intent searches. Publishers are reporting 70-89% organic traffic drops. The link click is disappearing. Traditional SEO is structurally broken.
Meta
Paid subscription tiers launching
Instagram and Facebook are adding paid tiers. The free ad-supported model is being supplemented by subscription. Organic reach for creators is being systematically deprioritised.
Affiliate Commerce
Agentic checkout is here
Google's UCP and OpenAI's ACP let AI agents complete purchases without the shopper visiting a website. The cookie-based attribution model that commissions creators is not built for this world.
TikTok + Snapchat
Platform payouts are being restructured
TikTok's Creator Fund is gone, replaced by a Rewards Programme on platform-defined terms. Snapchat launched paid creator subscriptions in February 2026. Every platform is moving the same direction, replacing free organic reach with gated, platform-controlled monetisation. Your audience is yours. The distribution is not.
You are the talent. People follow people.
The pattern across every platform is the same: the middle man is not disappearing, it is multiplying. TikTok, Instagram, Snapchat, Google, OpenAI, each one sitting between you and your audience, extracting a toll and changing the terms whenever it suits them. The creators who will thrive are the ones who own their audience relationship directly and have infrastructure to distribute at scale without depending on any single platform's algorithm or payout decision. That is what Fiiera is building: a layer where your taste, your credibility, and your community are the asset, not a metric on someone else's dashboard.
Why This Matters for You
Your audience trusts you more than any algorithm.

The platform shifts above are bad news for brands relying on paid reach and SEO. They are not necessarily bad news for creators with genuine community trust, if the infrastructure exists to monetise that trust in a world where cookies and click-through rates are dying.

That infrastructure does not exist yet for DD+ creators specifically. The affiliate tools, the commission structures, the product discovery layer. None of it was built for this community. Fiiera is building it from the ground up.

  • Your product recommendations carry weight because your audience knows you live this problem. That is more valuable than any paid placement.
  • DD+ women are actively searching for creator voices with real fit credibility. The search volume is there. The supply of trusted creators is not.
  • First-party community data (what your audience wants to wear, what they cannot find, what they would buy if it existed) is the most valuable asset in this new landscape.
What Fiiera Is Building For You
A layer built for the world that is actually coming.

Fiiera is building a creator infrastructure designed for first-party trust, not third-party cookies. The details are still in development, and we will share them properly when the time is right. What we can tell you now:

  • A discovery and storefront layer where your taste and fit expertise becomes a queryable signal, not just a link in a bio.
  • Commission structures that survive the shift to agentic commerce, built on first-party attribution, not cookie tracking.
  • A community of DD+ women who are actively looking for creators who understand their body and their taste. They are already here. Fiiera connects you to them.
Coming soon: Creator Programme
The Fiiera creator programme is in development. If you want to be part of the founding cohort, the creators who help shape how this works before it launches, get in touch via the waitlist and mention you are a creator. We will follow up directly.
Express Interest →